Every other game: just give players an access point for the creation menu and let them UI themselves to perfection
DS2: put a random coffin on a beach at the back of the tutorial area, surround it with a billion minibosses, and have that change their sex if they get into it. Oh, and don't tell the player anything about it, let's count the minutes before they realise!
I mean, do I really need any other reason to love that game to death? No! No, I don't!