AI startup 11x will rent you a bot to find you sales prospects, craft an appropriate email, and schedule an appointment to pitch a sale to them. Wow! So how’s 11x doing? It’s landed $74 million in …
claiming to have customers you don't actually have so vocally that they have to sue you to get their names out of your mouth should be a death knell on its own, but the whole "pretending their already-expired three-month trial contract is still in effect for the full year" is a great way to find yourself pulling a Sam Bankman-Fried, except that you don't have a side company to pull $$$ from to cover your tracks
The investors read "11x, the company's, revenue is 10 million" but what they missed was that the correct reading was "11 x [the company's revenue] is 10 million", so the actual revenue is less than a million. Easy mistake to make! Better luck next time investors!