As part of the “Accessible Games Initiative,” the five “founding members” — Electronic Arts, Google, Microsoft, Nintendo of America, and Ubisoft — will initially use a set of 24 tags like “large and clear subtitles” and “narrated menus” to communicate certain accessibility features, according to a press release.
That's called regulatory capture and is a prominent feature of capitalism. Many big companies will form a regulatory cartel in the name of safety, but position themselves as the arbiters of safety and anyone who doesn't invest as much as them is an enemy of safety