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Advertisers should pay people to watch ads, why do they expect attention for free?
They pay the business who owns the ad space, who in turns pays the website or app for their space. You pay for the app or website content by watching the ad.
It's a terrible model, but you are being paid (in content) for watching ads.
Yuck no, I pay for the content not the ads. That implicit arrangement is false advertising then
I'm pretty sure advertisers a scared of paid ad free subscriptions
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