Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News
Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News
Microsoft is testing ads (recommendations) in yet another location of its Windows 11 operating system.
When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.
There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.
Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won't be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.
First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.
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This is not gonna stop until the consumer puts their money where there mouths are and stops using Windows until Microsoft back peddles. Money is all a company understands so that is where you need to hit them if you want them to listen. But as a group the consumer has a very weak constitution when it comes to having to do something that is good for them in the long term but causes them short term inconvenience. A lot of parallels to the modern corporate world in that.
Could it be that consumers are putting money where there mouths are and this is just Microsoft desperately trying to increase their margins since their business isn't growing anymore?
I mean the more people move away, the more likely it is Microsoft would milk the ones who can't.
Especially considering the news on poor adoption rates for windows 11, I wouldn't be surprised if this is the case. It could also be an explanation as to why we are only seeing these ads added to w11 right now.
Isn't something like half of Windows purchases from businesses though?
And I feel like the younger crowd isn't even buying PCs. Just tablets and phones.
So, nothing will change, because businesses don't care if Jerry from accounting has to look at a bud light advertisement as a recovering alcoholic.
And PCs might fade away like typewritters did.
But don't worry. Printers will still exist wirelessly. They'll still have a finicky driver that breaks if you even look at the printer, and it'll still use ink that costs as much as a mortgage on a subscription model.
Because fuck trees!