Gonna be honest, there's no price I'd be willing to pay for YouTube Premium.
I used to pay for YouTube Red. I didn't cancel it because it was too expensive, I cancelled it in retaliation for all the other shitty things YouTube has been doing. If YouTube wants me to return as a paying member, they need to reinstate the ability for small accounts to monetise their YouTube accounts; they need to stop demonetising/restricting educational content that might be related to war, weapons, sex, or sexuality; and they need to change their copyright policy to make it much, much harder to abuse false claims.
YouTube's pricing is a mess. Here's a quick breakdown of their offer here in France :
YouTube Premium (so video + music): 12€/m
YouTube Music Premium (music only, obviously): 10€/m
One would assume based on this that Google values YouTube at only 2€/m per user. But anyway, let's take a look at their family plans for a laugh:
YouTube Premium (6 users): 18€/m
YouTube Music Premium (6 users still): 15€/m
Let's put aside the price discrepancy. 18/6 = 3€/m per user. All signs point to Google being ok with making between 2 and 3€ per user per month, yet such an offer doesn't exist. Hell, make it 4€, even. People would flock to it. But no, they're just being greedy.
They are not OK with 2 euro per user. This is just to get people used to using paid versions for dirt cheap before they accumulate solid subscription count. After they they will either remove this family plan or make it more restrictive/expensive just like Netflix started to do
Yeah I pay a buddy 8 every 2 months for music+no ads (+all the other stuff)
It's definitely worth it for me but it's definitely a fucked up pricing model for single users. There should be a sub or something for people to link up 6 people so they can all save monies
Want to know how to make a lot more money while being seen as the good guy at the same time, while not even lowering prices or adding costs?
Allow third party apps for premium users that can disable the BS
You will still earn the same amount of money from both free and premium users, while not being a dick. In fact, third party developers would be doing the work for you!
Additionally, having apps that can lower the engagement BS reduces your bandwidth costs!
You'll get a crap ton more paying customers at the same time. I'd even become one.