It’s just water in a can. How did Liquid Death become a billion-dollar brand?
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
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Well probably because of the flavored and carbonated ones
And people feel better about driving from a can than a plastic water bottle? I dunno
The last point is always funny to me, because cans are plastic bottles inside of aluminum bottles. There is less plastic at least, I guess.
There's significantly less plastic in them, they only have to have a very thin coating to prevent the metal from oxidizing, vs having to be structurally supportive and retain its own shape. On top of that, aluminum is infinitely recyclable
Yeah, I think the recyclability is the main thing: plastic bottles cannot be recycled into the same grade of plastic in most cases, whereas aluminium cans can be recycled back into more cans.