Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
I can't find it now, but there was that one text post that went something like "1. Copying a movie costs the studio money, 2. Download a movie, 3. Make 1000 copies, 4. Studio goes bankrupt"