People who choose not to watch ads are far more likely to not spend money based on ads. I know that when I see the same crappy ads over and over, yeah, I remember the name of the product, and I remind myself every time never to buy it. I'm more likely to buy from that seller if I don't see their ads.
That's because the average person is influenced by seeing the same shit over and over again, and it improves sales. Not every single person, just most of them.
Depends on the age demographic and lifestyle. For example, I pretty much buy the same things for the last 20 years. I’m not going to change my shopping patterns because of an ad.
I operate this way too. There must be literally dozens of us.
In all seriousness, I do find it somewhat surprising that some of these companies think saturating everything with ads is a good idea. As a simple matter of brand recognition, I get that the power of suggestion is a helluva drug. But all that stuff does eventually glom together in my head as general advertising nonsense -- as a result I see companies that advertise less / not at all and rely on a quality product and word of mouth as a better buy.
They don't just think it's a good idea, marketers have convinced themselves they're doing you a favor by pummeling you with advertisements day and night.
How else could you learn about their valuable product if not for constant, unending advertisement?
It's more likely that they're incompetent and haven't checked/manually set up their video / display ads, and have let Google decide how often to show their ads. Google then decides to show their ads as often as possible because it gets clicks (even if they're accidental) and nets them more money each time.
The best trick Google ever pulled was telling advertiser's to trust them with their money and "leave it up to the algorithm".
Fuck no, you set it up so Google doesn't abuse their platform and spam your ads everywhere, ignoring everything Google tell you to do.
The shit I've seen in people's accounts because Google told them to do it...
You can and should limit the amount of times your adverts are shown per day to someone. There's a not-so-fine line between brand awareness and pissing off potential customers.