ASUS is reportedly telling customers they can no longer unlock the bootloader on their phones, including the Zenfone 9 and Zenfone 10.
Update from Asus
The service team reply misunderstood the situation. Unlock tool is unavailable at this moment but we are allowing the possibility to unlock, please stay tuned.
**TL;DR
ASUS has apparently withdrawn the ability to unlock the bootloader on its phones.
As per the company’s technical support team, Zenfone 10 and Zenfone 9 users won’t be able to root their phones.
My guess is they're going to slow down the device on new android and block rooting so you can't install your own OS, also, probably doing a lot of spying on the users.