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I'd rather foot the bill directly. I'd rather pay for shit if it costs something. I'd rather the businesses that I do business with work harder to make their products better rather than work harder to make me click on ads.
The thing is, ads per user aren't that profitable for them. They don't make $20/month from you just watching ads, but they'll demand that from you to stop watching ads...
Unfortunately they seem to make products better until they reach saturation, then they split into tiers, raise prices (and/or lower offerings - looking at you Max) and start introducing ads into paid tiers.
I'd rather not give them a dime of my hard-earned money.
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