Seems weird someone supportive of pride month says they don't want to engage with it or be supportive because a corporation also knows June is pride month and marketing capitalizes on that.
I don't understand that, or maybe I'm misreading this post somehow?
Yeah the joke is meant to be lampooning that rightoid tendency to get pissy when brands support queer people. The rightoid would be mad that Overwatch was involved in Pride and drop Overwatch. OP inverted it, dropping Pride because they associate with Overwatch.