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There's a donut shop near me that's only open from 1am to 10am. If that's not suspicious then I don't know what is.
They want drunk people and breakfast crowds. Sounds like a solid business plan to me
The best donut spots in my town are all sold out of donuts by 10a under most normal circumstances. Usually they just close up whenever they sell out, but list 10a as their "official" closing time