Is it true or just a stereotype? My kids love fruit. We go through probably 6kg of fruit a week, half of that is bananas and the rest is a mix of all sorts.
They obviously love candy too but they don't complain about fruit.
Vegetables on the other hand... Fiber without (much) sugar is offensive.
I suppose it depends on the kid. Fruit seemed like a punishment to me when I was younger, and then when I got older I wondered how I could have been so ridiculous.
Maybe I disliked it because "the man" wanted me to eat it because it was healthy. Maybe the rebellious kids are the ones who hated fruit, but not because of the taste.
I liked fruits occasionally, until a kindergarden teacher forced me to eat an apple with worms. Since then, I have an extreme aversion to most fruits, except banana and citruses.