Having your eyelashes trimmed to appear less feminine is the same energy as getting fake lashes or putting on mascara to appear more feminine. If you need your eyelashes trimmed, your beard sculpted, your hair gel'd, and your tan sprayed on just so you can look more masculine, I think you might be missing the forest for the trees, my guy. Absolutely nothing wrong with being concerned about your hygeine and appearance, but let's not pretend that this is the rugged masculinity you think you are portraying. Surprised the Alpha Bros came up with it, not the Queer Eye dudes.
I love grooming my beard and shaping it up. I'll spend a decent amount of time doing in the bathroom making it just right. Not because it makes me manly, but because I like it and even more importantly, my lady likes it. And any manly man knows that making your significant other happy is the manliest fucking thing possible.