If I remember correctly, one such example is the lightbulb. Some of the earliest designs were centered around using longer-lasting filaments than their contemporary counterparts, which meant considerably increased lifespan.
There is a trade-off between efficiency and durability on incandescent light bulbs. They did sell bulbs that lasted longer, but those had lower lumen/watt.
For generic bulbs, the cost of electricity was significantly greater than the cost of the bulb. It was cheaper to replace bulbs more frequently than to waste electricity.
They still made them too. 130V bulbs / garage bulbs / heavy duty bulbs all lasted far longer on 120V because the filament was thicker. They basically never went out.
Light manufacturers got together and made a standard which was a sweet spot of power efficiency, longevity and light output. Unfortunately, being decent at all three meant no longer sucking at two to boost longevity.