Being somebody who has to watch their sodium intake due to heart health concerns I would say that Morton is not at all deranged in creating this especially considering I've got a container of it sitting on my spice rack right now.
Though it should be noted I do my best not to think about the fact that KCL is used in lethal injections. 😒 I just thank the gods I don't have any ulcers.
Not at all the statement of a moron: in colloquial usage yeah, salt is sodium chloride, but in in a chemistry setting it is not just sodium chloride. In this case it probably has potassium chloride --- a sodium-free salt.