Brother Printer... adware?!

When I boot up my comp (windows 10, Home Edition), I'm getting pop-ups for my Brother printer. Ive had the printer for 2 or 3 years, and have used their "Brother iPrint&Scan" to run it since day one, but the pop-ups have only been happening for a few weeks.

They always have this text:

...and I always click "Don't show this again", but then I boot my computer up and it's back.

Any way to kill it for good, without also killing the printer?