The trick is finding the joy, for lack of a better word, in those things while knowing full well they don’t matter. Do it just to do it for you, and hopefully for good reason.

One must imagine Us happy.

Yeah, I think this is the big difference. We have the capacity to rationalize and introspect. If we can make a change for the better (and know we can), how do we justify not making it?

Sometimes the reason is “it’s hard” or an apathetic “it doesn’t matter”. But I think it’s very difficult to come to the conclusion that it’s (consumption of meat) the correct thing to do.

I say this as someone who commonly falls into the “it’s tough” bucket.