There are many many companies doing this. But the smart brands will use their name as a sort of stamp of 'this is actually a decent product" because the market is absolutely chock full of e-waste.
It hasn't stopped anyone from using ChatGPT, which has become their biggest competitor since the inception of web search.
So yes, it's dumb, but they kind of have to do it at this point. And they need everyone to know it's available from the site they're already using, so they push it on everyone.
No, it's Just an Audi.