Creating a good show is hard enough, maintaining a production schedule and quality through multiple seasons is even harder. And you can do all of these right and still not have the audience to justify the spending.
Love The Expanse, but I can't get people to watch Andor let alone something even more of a leap.
It's a lot easier to just get people to tune into something new.
Why would there need to be a GM on for an ongoing MO that's just going to hang narratively afterwards? They wave narrative wands all week but can't put their finger on the scale enough to see that their biggest event lasts into what's the first weekend of summer for one of their core demographics? Just time it so it's ending as you're coming into the office on Monday if that's the concern.
And I'm sorry, but it's a live service video game with supposedly millions of copies sold. The idea that you can only participate in the narrative peaks during Swedish business hours is lame.
This was my guess but I wasn't sure and wanted to see what'd be suggested.
I was really tempted to go full engagement bait almost posted this to birding at first