1,2,3,4,1,2,cough,3,4
Sounds like an RV
They knew it wasn't a Starbucks. The comment was meant more as "if you think that's bad, don't go into Starbucks" At least that's how I read it.
And fewer people will be able to afford their products.
According to this article, Americans travel the most. The countries that travel the most are wealthy nations, and America is by far the most populated of them, and wealthiest, so it makes sense they're top.
Maybe that's the reason?