I'm unsure how popular GameNOW magazine was, but over the course of two years, they pulled off one of the weirdest running gags I've seen in a game magazine, just to have fun at the expense of an irate reader who didn't like Final Fantasy VIII.
A little background: even though there were only 27
I absolutely love little "time bomb" jokes that are only placed for the amusement of the perpetrator(s), but are then found randomly. This is the best type of humor.