Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices
Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices
A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience.
You're viewing a single thread.
The whole idea of a franchise is so people can get the same menu at the same quality at the same price no matter where they are. Having dynamic pricing means you can't even be assured of the price at a single location, let alone being in a new city with an unfamiliar restaurant.
If you don't know what you are going to be able to buy with your $5, then might as well go to someplace different.
Um, the whole idea of a franchise is for the owner to make money.
For the consumer I am pretty sure they meant. There is a lot of surprises and uncertainty but when you go to a place like that you know exactly what you are going to get for the price you expect.
same price no matter where they are
This is not at all true. Here is a map showing Big Mac prices across the US:
It is all true in the Country I live in. And the other Countries I have visited.
I guess not all Countries are the same, and forget that people in the US think everyone else is also from the US.
forget that people in the US think everyone else is also from the US.
Says the person who made a sweeping worldwide generalisation
I wonder if this map is a good indicator of general cost of living?
Whenever I am abroad I usually go to a franchise place at least once just out of curiosity. Rarely buy anything. The prices are usually identical.