They do a lot to make not working less appealing, specifically as an employee. Absolutely no fruit trees allowed in public. Its illegal to exist outside long term. Lots of address requirements. Its illegal to sell a lot of homemade things(in my state at least you can only sell food if it was not prepared whatsoever. I can sell you a tomato i grew, but if i try to sell you tomato soup thats illegal), and its illegal to exist outside to sell.
But you can definitely achieve these things. I'm not rich nor do I hold a college degree and I do it. I dislike my job as much as the next person but this is the world we live in. Would you rather 1984?
There used to be a counter to the "stick" of starvation, which was the "carrot" of comfort.
The need to eat isn't some human invention and we can't fault capitalism for that. We can complain that food should be distributed to the poor but there are many more needs that must be addressed for life. We can also complain that capitalism has expanded so far that living outside of it is no longer possible. What we cannot do is blame capitalism for the existence of human needs.
Calling the posted image "vapid whitewashing" ignores the nature of reality and suggests a failure to adequately consider and understand the real nature of the human condition. Calling it MAGA for neoliberals is straight up stupidity.