Maybe it's shitty pop politics and it isn't only just feminism or any other hot marketed divisive-styled news topic, it's all the pop politics, whether they are left or right.
I'm convinced people hate the pop news system and are too consumed in it to understand that's their enemy and not the topics that the news markets. I swear mass media is building anti LGBT and anti feminism on purpose by never shutting the fuck up about it. In turn people blame feminists and LGBT when it's the news system shoving shit in people's faces and gaslighting everyone to hate everyone.
I do agree media has their hand on the scale making things worse. That said, media isn’t the sole contributor to the problem. Foisting the responsibility onto an amplifier ignores the baseline sentiment.
Overall wage growth has remained stagnant for a while, but we are seeing greater wage equality and an increase in education requirements for jobs. I wouldn't be surprised if the economic conditions for high-school educated men dropped significantly and the economic conditions for college educated men remained stagnant.
So if you are a working class white male angry at the system, you may end up angry that all these women came in to change the system for them instead of at the economic elites not paying their fair share.
And they may hear stories about how men a few generations ago were still "kings of their homes", where women were unable to leave bad situations. The power sounds a lot nicer than today.
So you've got a lot of young guys looking at the old system and wanting that.