Twitter traffic sinks in wake of changes and launch of rival platform Threads

Twitter’s website traffic is “tanking” according to the chief of internet services company Cloudflare, amid signs users are migrating to alternative platforms such as Threads, BlueSky and Mastodon.

On Sunday, Matthew Prince posted a graph from Cloudflare’s ranking of the most popular websites in the world showing Twitter has been in decline since the start of 2023, not long after Elon Musk took over the platform.