Tiktok's enshittification

Apropos of absolutely nothing, I swear, I thought this might be a fine time to revisit Cory Doctorow's "enshittification" essay.

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.