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Guerrilla Marketing

#Popping media bubbles.

Getting out there and popping people's media bubbles is valuable - and this helps with that.

People go along daily lives living as they do and browsing the internet as they do and buying the same stuff... from the same stores as they do. As we all do.

Often all that browsing and buying results in blinders and blind spots.

This here speaks to those issues and people - to our selves and friends and to those like us and those maybe not like us.

To the point: printing "business cards."

You can use your own designs or these

Those last three designs are a little old, fwtw, and I wouldn't recommend using them, but will leave for, possibly, creativity ideas. The middle ones I made just for this post. The first two (as front & back) are what I've been having printed lately.

A few ways to use them:

  • go to a big-box stores and slip then into any box/product you can find; almost ALL boxes have a way to slip a small piece of paper/thin cardboard into and it's fucking intriguing when you open a new item and there's something like this in there.

  • the more well-to-do parts of town may be a better target market, as you're more likely to find people with expendable cash, though any store will work

  • on that note: specific products to consider (there are many others): lightbulbs, safes, eggs, diapers, beer, other security, lighting, family-type products...

  • the beer/alcohol sections of grocery stores andor liquor/beer stores are really good; easy to place cards, generally, and people drinking may be more likely to talk and learn

  • in the same vein, but going to higher-dollar department stores (Niemann Marcus, Nordstrom, etc...) and putting them into breast pockets, pant pockets, etc... of clothes hanging on the rack (higher statistical probability of whales shopping in these type of stores)

  • inside free newspapers/magazines that are left out at the entrances to stores or, say, sitting on the counter at some ice cream shop

  • leave in restrooms on urinals, in stalls, on mirrors; gives people something to read while nature calls or washing hands; may take them to read at the table or at home bored

  • may be best to go on the weekends when more people are shopping to give you a little cover; either way ve completely comfortable and non-chalant; even if you were to be "caught" it's not a problem, like, at all

  • use your imagination... there are countless possibilities. Anywhere you feel comfortable and out-of-the-eye-of-sauron where you can slip cards into is good.

Edit: I've found bizay.com to be the most inexpensive. It's way cheaper than VistaPrint which was surprising. It's about 1/3 of the cost. If you are spending $1 at VP, you're spending $0.30 at Bizay, I'd say. For $30 or so you can get 1000 cards, at least.

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