I hate this shit. It's not even just ads. It's announcers, shoutcasters...intersecting with this bullshit. I sooo don't fucking care. I doooont care about the odds. I'm watching my team and rooting for them. Tell me who needs to sports harder and why. I don't care about over unders...were losing potentially valuable content to gambling.
Gambling ads are a massive problem in Ontario specifically. Since the industry was de-regulated by the conservatives there's been a massive explosion in marketing. Think that those 20% exposure now was like 1-2% a couple years ago with OLG/Lottomax ads only.
"It's like they can't watch a hockey game or football game without constantly being reminded of opportunities to gamble."
That's the whole point of gambling advertising. The spokespeople saying "just our logo on the court isn't that harmful, it shouldn't count" but they know it's really about getting people the impulse to gamble and from their site, and the more they show it the more it will imprint on people. If it didn't work like that they wouldn't be showing those.
Wheaton, Rossi and their colleagues did similar work counting gambling advertisements during the opening weekend of English Premier League soccer games in the U.K. this past August.
Deirdre Querney, an addiction counsellor at Alcohol, Drug & Gambling Services in Hamilton, Ont., has seen a rise in calls for help since the launch of Ontario's regulated market.
Querney describes a shift in recent years, from people trying to control their betting habits in physical casinos to struggling with the pull of internet gambling.
Burns said operators in Ontario are now required to hit "a minimum level of spend on responsible gaming," a policy he said they put in place after the first year of the regulated market.
CBC, which aired two of the Hockey Night in Canada games included in the analysis, said Rogers Sportsnet holds the national NHL rights and controls the advertising.
One stakeholder, who did not want to be named, told Marketplace that the findings appear to be overstated, and that counting each logo is not the right way to think about how you limit advertising overexposure in this space.
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