I think this model can work, and has its benefits (like with Game Pass). To be clear though, Ubisoft's offering is shit and not worth the price they're asking. And one thing I absolutely hate is the (sometimes timed) exclusivity on some of these platforms. The Lost Crown looks great for example, but Ubisoft are trying to force people to use their service by not offering it on Steam.
Personally I don't really mind not 'owning' the game in most cases. 9 times out of 10, I'll play a game and be done with it. Short, linear indie games for example are perfect for a Game Pass type model. What we don't need is 10 similar subscriptions with their own exclusives.
This. I already don't own my music (Tidal, Spotify) or my movies (Netflix, etc) and I already have been using Gamepass for years just fine.
But movie streaming is a HOT MESS right now. I looked up the X-Men movie franchise the other day for some reason. No joke, it's split across 3 or 4 different streaming services! And next month, it could change. There are streaming services like Peacock or Paramount that have absolutely NOTHING worth watching except one or two shows (e.g. Parks and Rec or Picard) and I really want to watch it but there's no way I'm throwing down money for a streaming service just to watch one fucking show. All it does is piss me off.
If the same garbage happens with gaming where everyone thinks making their own is the way to go, instead of just using a few big ones, it will not succeed. Ubisoft making their own is a bad idea. It's bad for us for the reasons above and it's bad for them because we won't use it.
But movie streaming is a HOT MESS right now. I looked up the X-Men movie franchise the other day for some reason. No joke, it's split across 3 or 4 different streaming services!