Apple tells developers not to call their AR or VR apps AR or VR apps

"visionOS begins with a lowercase v, even when it’s the first word in a sentence." The terms should never be translated or transliterated, Apple added.

Does anyone else despise it when corporations attempt to break the rules of language and grammar for their branding and marketing efforts?

What a joke of a company.

It would rather developers don't use the terms AR and VR when referring to Vision Pro apps, but rather call them "spatial computing apps," according to the developer page spotted by 9to5Mac.

Yeah that's gonna roll off the tongue real smooth....