Pete Rock believes that Hip Hop's monetization has taken away from the craft he cultivated, pointing out that it now determines the music artists make.
It's a degenerative cycle too. All those rappers pushing the idea of "hustle" and the need to get money by any and all means, have helped create an audience that only values the trappings of perceived financial success. Hustle culture isn't hiphop's fault but the two have fed each other for decades to reinforce a terrible system of exploitation at every level.
This is a point I wish more people understood. People say rap glorifies this street stuff (and it does) and that is why there is so much street violence in some places. But art doesn't create reality, it reflects it. People make art about what they know and what they see, so of course they rap about it.
There are exceptions, dudes who didn't grow up in that life rapping about it, but that is again a reflection of their life. These are guys who were big in to Hip Hop who created art mirroring what they grew up with, which is rap about a violent life style. They are also the exception, not the rule I feel.
I think it's amusing that we have gone full circle on Soulja Boy.... I remember Ice-T had an entire mixtape dissing Soulja Bay more than a decade ago. I don't listen to much newer music but I think that some of the older artists in any genre like to hate on some of the new guys.