I worked there in college. I had to straighten these all the time because people tried to reach up and take one... Instead of the nicely folded ones that were within arm's reach.
My understanding was that overstock.com bought them for their brand only, and then changed their own name to Bed Bath & Beyond. So the old BB&B is now extinct, and overstock.com is now masquerading as BB&B.
If you go to overstock.com or o.co, both actually redirect to Bed Bath & Beyond now (which is presumably just a re-skinned version of the old overstock.com?)
Watching a video that showed how they do cheese for pizza makes seeing those commercials absolutely hilarious to me knowing its basically nothing but glue.
I worked at K-Mart in the towels section when Martha Stewart started her line. Trust me when I say there were hundreds, there were. I was in a very busy store at Green Acres mall in NY Queens and people loved to mess up my wonderfully folded towels.