Tyrian purple: The lost ancient pigment that was more valuable than gold

When he took those first sea snails in his apartment back in 2007, it was just a week after his honeymoon. "My wife was horrified by the by the smell; she almost kicked me out of the house… But I had to carry on," he says.

He should do everything he can to keep her if she dealt with that and stayed. Decaying shellfish is just about the worst thing to smell.