Volkswagen says its core VW brand is ‘no longer competitive’
Volkswagen says its core VW brand is ‘no longer competitive’
Volkswagen’s original brand is “no longer competitive,” the company’s brand chief warned Monday, owing to high costs and low productivity.
“With many of our pre-existing structures, processes and high costs, we are no longer competitive as the Volkswagen brand,” Thomas Schaefer told staff during a meeting at the German carmaker’s headquarters in Wolfsburg, Germany, according to a post on the company’s intranet site seen by Reuters.’
This is corporate speak for “we are gonna start laying folks off soon”
Corporate speak for “we’re panicking, we can’t manage to sell any electric cars, we don’t have much time”
They gentrified the brand. A fucking hippy could afford a minibus in the 70's.
VW has lost their way. It’s supposed to be the “people’s car”. Not a car for the rich. What does that IDBuzz start at? Over $60k? 🤦♂️
Hard to believe when the dealer looked at me with disdain because I thought the GTi was the top model, then proceeded me to show me a Golf R that I could have for only $10k over sticker.
The R series has always gone above MSRP like a number of more limited run cars do.
Frankly I’m disdaining you buying a gti but not knowing the T existed, but like only as a gti enthusiast