A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month::Founder Rubén Cruz said AI model Aitana was so convincing that a famous Latin actor asked her on a date.
This seems deeply, disturbingly fucked up. "Fuck working with real people, who have their own goals and desires out of a career, we're just gonna use an AI since no one can tell the difference." It's fucked up on multiple levels, not least since the fashion industry was already full of broken people before AI hit the scene.
This is about replacing humans with machines and making more profit. The framing around difficult to work with models is a distraction. The AI problem was always a capitalism problem. And here it is in full swing. Buckle up and brush up on your Ludditism people!
As with AI and shopped imagery and porn, the unrealistic beauty standards problem is about to get ridiculous. There may be a moment coming not too far off where beauty is just not a human thing anymore. Which may be catastrophic (like people can’t have sex with each other anymore) or oddly liberating.
Instagram had slowly morphed from a website to share artsy filtered cell photos to an advertisement platform, where people are turning themselves into characters living the perfectly imperfect life on social media, in an attempt to turn themselves into living advertisements, to buy and sell products, Every photo (especially the natural looking ones) is carefully shot, curated and edited by a team to imitate authenticity, no different than shooting a movie or a TV show.
So then, what happens if that role of a living advertisment can automated by machines, equally as heartless and unrealistic as these performance of perfect daily lives on Instagram? Why go through the efforts, the hours and manpower, to conduct the photoshoots and Photoshops for that one perfectly imperfect targeted post, when anyone with a modern GPU can effortlessly make thousands of machine generated pictures with way less work in the same timeframe?
Why should the role of "social media influencer" even exist then?
I've been unhappy about the state of social media for a long time now. But as it appears, the role of the social media influencer, as the lowest common denominator of photography, will be the first to be rendered redundant by AI automation, which brings me hope that in time, social media can be brought back to what originally was: a place for people to talk to people.
I never understood the popularity of celebrities and influencers, don't people have better things to do with their time than waste it on people who monetize their popularity?
Yeah this title is dumb as hell. Some models and influencers are difficult to work with, and some are easy. The ones that are shitty get less work, naturally. It's just like any other industry. My partner works with them all the time.
This company made an AI model because they're fucking cheap.
We had all this back in the 1970s with "Robots and Computers will take all our jobs" scaremongering.
As factories & production lines started to use robots and CNC machines, CAD and digital imaging appeared, accounting software etc etc we were all going to lose our jobs and live a life of unemployed leisure.
Never happened.
I'm sure AI will play an important role in the future but like so many new fads it will settle into its niche and we will all be okay.
Anybody that pays for a cam-girl is an idiot and I feel slightly bad for them. Anybody that pays for an AI rendering of a cam-girl is a fucking moron and that’s it
I'm genuinely sceptical. How do they ensure the same looking person is generated each time? From any perspective? You can create fake images of a specific person precisely because you have a dataset of ground truth images.
If it is true... Then yeah. Modelling is now a dead job. And weirdly we're back to pre-photo advertising when everything was just drawn.
It has proved a highly lucrative venture for the company, with Cruz telling Euronews that Aitana brings in an average of €3,000 ($3,300) a month, but on one occasion took in €10,000 ($10,900).
Customers of CarynAI pay $1 per minute of time with the virtual Marjorie, which is described by her owners, Forever Voices, as an “extension of Caryn’s consciousness.”
But AI models, influencers, and “girlfriends” also embody the debates at the center of the nascent technology, including ethics, labor, and humanity’s ability to control it.
In a May interview with Business Insider, Marjorie said the bot appeared to have gone rogue and started engaging in sexually explicit conversations with her customers.
“In today’s world, my generation, Gen Z, has found themselves to be experiencing huge side effects of isolation caused by the pandemic, resulting in many being too afraid and anxious to talk to somebody they are attracted to,” Marjorie told Business Insider.
Users have been unable to access CarynAI for the last month after John Meyer, the chief executive of Forever Voices, was arrested on suspicion of arson, 404Media reported.
The original article contains 737 words, the summary contains 182 words. Saved 75%. I'm a bot and I'm open source!
It seems like this isn't even an AI model. They just had an AI create fake pictures of a person that doesn't exist based on design specifications. Does this thing engage with users automatically, does it generate new "photos" on the fly and upload them? Like, what part of this is intelligent? Because if it's not, the article is simply lying at worst, and wrong at best.
The title says it was created with ai, in the article it calls it "an AI creation."
She's also supposed to be a fashion (or whatever) model, which is what I interpreted them as meaning by "model" in your quote, based on the context of the article. But I can see now why you interpreted it differently.
Although I still feel, based on the title and context, that the use of model in your quote is clearly of the fashion variety, and not the AI model variety.