Google is testing how it can stop users from watching ad-free videos as ad revenue declines.
Google is trying out a new show of force to keep users from watching YouTube videos without ads. Some users are reporting that the company will allow access to just three videos before prompting to either disable ad blockers or otherwise pay Google for the privilege of ad-less viewing.
i have somehow avoided every really using youtube. kinda glad as it seems to be circling some kind of profit-driven drain.
seems like VCs are contracting industry wide.. but i dont think a lot of companies have a real exit strategy (to profitability) other than "put the screws to our client base"