Volvo CEO Jim Rowan thinks dropping Apple CarPlay is a mistake

This is the best summary I could come up with:

First and foremost, it’s absolutely essential that any updates that we give, especially if it’s in relation to any of the core attributes of the car, regards safety or performance, then we need to be rock solid that that software is going to work.

And maybe that’s part of the protection as well, having customers that shop in the premium sector that have a little bit more disposable income, that don’t worry as much about inflation, and that really care about the brand attributes like safety and so on.

And where that makes sense and people really care about having the safety and the reliability of a Volvo, but they choose because of infrastructure or just personal choice, they want to have a plug-in electric hybrid.

Same goes for the infotainment stack where we are saying we want to have a base level of Volvo OS that we can set on top of, but we also want to offer the choice of Android Auto or Apple CarPlay so that they can then offer all the plethora of choices that they’ve got, whether that’s the different apps that you can download into the car itself that sits on that center stack or just the convenience of having your iPhone or your Android machine connect directly and seamlessly with the car.

People are tired, maybe distracted, and those accidents happen when you least expect them because if you’re driving a hundred kilometers an hour and all of a sudden you come across a deer or a fallen tree or something, you really don’t have time to react.

Whatever it was, that was $20, I’m going to double down on that,” or, “I really like the fact that these guys come and change my tires or I get great insurance coverage or whatever.” Those are tangible benefits that I think people say that adds value to the relationship between us and our customers.

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