Yeah, women focus more on things like having good hair, clothes and makeup. Men could wear stuff like makeup, but most don't because it's "not manly". On dating sites, women also put more effort into taking flattering photos. It's almost hilarious how many men on dating sites, despite being there to try and attract people, use the ugliest, poorly lit, badly angled, generic selfie. And another huge chunk are sunglasses and ball hat in a car seat (you know the one).
I'm bi and women and find frankly most people attractive, but women are very disproportionately more attractive.
I think its a little bit correlation = causation fallacy its been long talked about that men who do actually put good effort into their profile just dont get many matches, or when they do they dont get responses