With apps like Mlem on iOS, we are getting very close to an Apollo+Reddit experience. How can Reddit successfully monetize what are basically just forums? What makes it special anymore ?
Mlem is basically Apollo for Lemmy. I’m enjoying Memmy too. Honestly the only value Reddit has is the user base. The diversity of apps and the lack of corporate ownership already make this space far more exciting than Reddit
To answer the title question: reddit is a part of the zeitgeist, and people use it fairly regularly. By serving everyone ads disguised as posts (and shutting down API access to ensure that all traffic is served ads) they can greatly increase their revenue. Most social media has this same model.