While Google has been dealing with fierce competition on all sides and is investing a lot into infusing AI into as many products as it can, its ads business, the company’s bread and butter, is still humming along.
Google’s AI-powered Search Generative Experience is still only available on an opt-in basis, so we don’t yet know how much it’ll impact the company’s ad business.
Later in the call, chief business officer Philipp Schindler added that “it’s extremely important to us that in this new experience, advertisers still have the opportunity to reach potential customers along their search journeys.”
“Across the portfolio of Other Bets companies, we have also been working to identify opportunities to create sharper focus and to operate more efficiently and effectively,” Porat said.
I’m interpreting that to hint at some future reductions of some kind in Alphabet’s Other Bets investments, but we’ll have to wait and see what the company actually decides to do.
There’s also a shadow over Google due to the Department of Justice’s huge antitrust trial against the company, which kicked off in September.
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