Technology @lemmy.world misk @sopuli.xyz 10mo ago

Reuters: Nvidia to make Arm-based PC chips in major new challenge to Intel

www.reuters.com Exclusive: Nvidia to make Arm-based PC chips in major new challenge to Intel

Nvidia dominates the market for AI computing chips. Now it is coming after Intel’s longtime stronghold.

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Damn, I called this a while ago. With Intel and AMD focusing on x86 and being behind on the competition, it makes so much sense that Nvidia would break into the processor space.

Also announcing this one day before the Qualcomm event is both funny and evil. Excited to see some good ARM laptops that aren't Macbooks.
- NVIDIA wasn't shy about this. They tried to buy ARM. They design the Tegra chip that is in the Switch.
  
  And the Switch is basically just a rebranded (... with shittier plastic) Nvidia Shield X1 or whatever the number was.
  
  Jensen et al have very openly been making inroads with ARM devices for the better part of a decade at this point.
  
  They tried to buy ARM.
  
  Just for market dominance I assume.
  
  They design the Tegra chip that is in the Switch.
  
  Yes, but that chip is old. It was already a bit outdated when the switch came out, and that was 2017.
- AMD is developing ARM CPUs too according to the same article but less details are available.
- AMD will likely jump on ARM, too. They're somewhat tied to the Intel architecture--x86-64 is their baby--but not as much as Intel themselves.
- Why arm instead of risc-v though?
  
  Because Windows on ARM is already a thing with some momentum.
  
  Also, Nvidia has made ARM chips in the past.
  
  Not nearly as mature, but I'd be shocked if they're not working on it. It doesn't make sense to talk about it at this time, still lots of buzz around ARM.
- Aren’t these for servers?
  
  Microsoft wants other ARM laptop options for Windows than just Qualcomm.
Hey, I've seen this one before
This is the best summary I could come up with:

Nvidia has quietly begun designing central processing units (CPUs) that would run Microsoft’s (MSFT.O) Windows operating system and use technology from Arm Holdings(O9Ty.F), , two people familiar with the matter told Reuters.

Microsoft's plans take aim at Apple, which has nearly doubled its market share in the three years since releasing its own Arm-based chips in-house for its Mac computers, according to preliminary third-quarter data from research firm IDC.

At an event on Tuesday that will be attended by Microsoft executives, including vice president of Windows and Devices Pavan Davuluri, Qualcomm plans to reveal more details about a flagship chip that a team of ex-Apple engineers designed, according to a person familiar with the matter.

Executives at Microsoft have observed how efficient Apple’s Arm-based chips are, including with AI processing, and desire to attain similar performance, one of the sources said.

In 2016, Microsoft tapped Qualcomm to spearhead the effort for moving the Windows operating system to Arm’s underlying processor architecture, which has long powered smartphones and their small batteries.

Software developers have spent decades and billions of dollars writing code for Windows that runs on what is known as the x86 computing architecture, which is owned by Intel but also licensed to AMD.

The original article contains 635 words, the summary contains 204 words. Saved 68%. I'm a bot and I'm open source!

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