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those pavé eternity rings were created because they needed to sell smaller diamonds from the Soviet Union

www.theatlantic.com Have You Ever Tried to Sell a Diamond?

An unruly market may undo the work of a giant cartel and of an inspired, decades-long ad campaign

This piece from 1982 is long and interesting and covers a lot of ground, but that's the bit that particularly tickles my fancy. Can you imagine?

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