After publication, Maca Ferguson, a spokesperson for Volunteers of America Western Washington, said the pixel was used for fundraising efforts and “not intended to collect personally identifiable information for purposes of tracking or transmitting this data back to Meta, its subsidiaries, or any third party for any reason” and that any data was sent “without our knowledge or consent.” Ferguson told The Markup the organization has since removed the pixel.
It's possible these crisis websites were using Facebook for fundraising efforts without reading the fine print of what adding a "click here to go to Facebook and donate" actually captures. It's part of what makes these integrations with large social media corporations so insidious.
Out of 33 of these crisis center websites they looked at:
In follow-up tests, four organizations appeared to have completely removed the code. The majority of the centers we contacted did not respond to requests for comment.
Ignorance may have been an excuse prior to this investigation, but it's not an excuse now.
Sure it is; an investigation doesn't really mean anything to them, they can just go on as they have before. Not sure if there'll be any legal repercussions?
They also promise to help you, then send a squad of goons to your house to kidnap you and confine you indefinitely in a mental institution (read: torture chamber).
Suicide prevention organizations have been inhumanly cruel for many years, so there's nothing surprising about their cooperation with Facebook.
Given how modern suggestion algorithms seem to be poorly moderated, unregulated black boxes aimed at keeping users engaged on site above all else.... I won't be surprised if/when we learn that this has literally happened.
This reminds me on why I turned off personalised ads on Google many years ago.
I work as a psychiatrist, and regularly have to search for literature surrounding the medications I prescribe (like antidepressants). After a few months of practice, Google started having ads that start with “if you’re depressed, have you tried… ?” Or the more click-baity “so-and-so have tried … and you won’t believe what happens next! ”
It was funny the first few times, thinking that Google must have profiled me as depressed.
It sounds like the organization might not have been aware that this fundraising tool was doing this, that's even worse. They think they're providing a service to people and raising money meanwhile the people they're helping are unwittingly being tracked - who knows how this information could be misused by insurers/employers/etc etc.
I wonder what recourse the organizations could take? A lawsuit? Going to the media?
I wonder what recourse the organizations could take? A lawsuit? Going to the media?
it seems very unlikely, at face, that they'd have legal standing to sue here (for a variety of reasons but the biggest one is probably lack of a law being violated due to US privacy law being so poor) so probably bad PR at most to be honest
I appreciate that the only JS scripts Beehaw seems to load are from beehaw.org. Usually NoScript shows like two full pages of domains, and half of them are for ads and "analytics".
JS is first-party only, but as a PSA, Lemmy does not proxy images, so for someone could use ![](https://example.com/tracker.png), and loading the comment will contact example.com.
Oh, I read that headline and growled out loud. Yet another reason not to trust those places nor expect anything good out of them. Maybe they'll call the cops, maybe they'll just call Facebook. Maybe they didn't mean to, maybe it doesn't matter. sigh
Wauw seemed like they really looking out for their users from the bottom of their hearth. Did they use that info to provide daily motivational messages or changed the personal algorithm to push less content that causes negative emptions…
Or did they figure out its yet another demographic that can get triggered into an action/purchase from a wel designed ad?
In some of my worse moments, Amazon has genuinely recommended me a "these things bought together" purchase of a tank of helium, a plastic tube, and a tank regulator. Corporations will do literally anything for money.