I might be jaded, but I'd wager that whoever buys it, is going to be worse than having Epic as a rich daddy who is focused on and making money through his core business and doesn't really know what to do with Bandcamp. Entities that buy it are almost certainly going to squeeze harder at the expense of user experience.
I dunno, company that sells digital content for young people buys company that sells other digital content for young people. I can see the synergy there. Epic Games Store and Bandcamp aren't that far apart.
A good reason would have been potential "synergies" with Harmonix, which they also own, but I don't recall ever seeing anything about that. Collaboration between the company that sells music and the company that makes music games seems like a no-brainer to me.
They wanted to use it to sell music licences for games and media production and the like. But it never really worked out, so they've sold it to a company that already actually knows how to do that.
It went to Songtradr, who are mostly a music licencing company. So I'm guessing that at least initially things are going to stay the same but that musicians are going to get nagged into letting Songtradr put their stuff up on their big licencing store. And then enshittification, because that's how absolutely everything is going.
This is the part that blows my mind. When you have a money-printing machine like Fortnite and you still manage to lose money, maybe it's the CEO you need to be firing.
The Bandcamp sale is hopefully good news. Songtradr looks like they're just in the music business and don't (from their Wikipedia page) have any obviously dodgy investors.
They also bought 7digital.com this year, which is a site I sometimes buy MP3s from since they have a better selection of mainstream record-label stuff than Bandcamp (no Amazon MP3s here in Canada).
Having been through a few myself.. it sucks but you plan for it. Technology is rapidly changing. If you're employed at a tech company you need to plan to be at another I've shortly because the companies implode quickly as the technology evolves.
You adapt or you don't. There's nothing sad about it, it's the way it is.
The reason they're going through layoffs is because they hired unsustainably and chose to do layoffs instead of reducing salaries. This is something that is far more often avoided with democratically owned and community driven projects like Godot, or even better, worker cooperatives and unionised workplaces, where e.g. Mandrogon chose to be more careful, and unionised auto-workers in Germany chose a temporary pay-cut during a recession to avoid having to fire people.
I'm not happy that these people got fired, but there's a systemic problem here and Godot and other democratic structures of ownership help to alleviate that. Which is related to the first bit of good news today: Brackeys, the de-facto Unity YouTuber with a direct line of communications to Unity who retired 3 years ago - curiously 1 day after Unity went public through an IPO - rose from his grave to champion democratic ownership and is now learning Godot.
I guess that since Epic owns Unreal Engine that bad news for Epic means good news for Godot?
I don't think that Epic is going to want to divest from Unreal considering how much money it makes.
I also don't think that it's a zero-sum game. As a developer I want Unreal (and Unity) to be great so it creates more competition. Unreal has led the way in a lot of cool gaming tech that Godot is picking up.
There's so few instances of corporations doing actually good things so opinions tend to skew negative. Epic hasn't been thought of fondly since they started doing those exclusivity deals to try and bring people to their platform rather than making their platform a worthy competitor to Steam.
It's very rare that those who hate Epic also hate Valve though, so it's not about standing against a corporation. People just defend what they are used to and Epic disrupts that.
Why do people always say this as if these forums are some niche group and not a huge spread of the general population?
If you're seeing multiple communities with a general opinion, maybe it's "people hate them" instead of "why do all these different groups hate the same thing?"
Like other commenters here, I’m hopeful. Epic owning Bandcamp was pretty scary. They never really answered questions about it and a lot of folks were worried it could have gone the Epic Store route. Epic might honestly have sucked up all the data and sold it off already, though. We don’t know what the future will hold; I feel like no Epic is at worst a neutral position. Songtradr is at least in the music business and isn’t headed by Tim Sweeney.
I think this might have more to do with the beating that Epic took from Apple in court. The 2021 decision in favor of Apple, of their lawsuit for anti-competitive behavior was upheld this year. That was not cheap to litigate that and was a major loss for Epic.
I think the Bandcamp sell off is a good indicator of all of this. Epic obtained Bandcamp in March 2022, to explicitly have their IAP system integrated into it. Google shut them down and told them they would start collecting the 30% usual due. Epic filed suit and Google gave them an exception for the time being with the agreement that 10% would be held in escrow until the conclusion of the trail. With many of the arguments in the Apple case similar to Google's case, I'm pretty sure Epic sees the loss coming from a mile away.
All in all, what I think can be drawn from this. Epic made a big bet on "their store" and that's fading away with mobile devices locking people into a marketplace that is "distinctly not Epic". While putting such a bet wouldn't normally kill a company, Epic sextupled down on it and I think how hard they went for "their marketplace" is what's done them in.
That and the EGS seem to be where Epic funneled all their profits from the height of Fornite. That neither has worked out puts them on shakier ground. How many billions of dollars has been spent on EGS with it being way behind their revenue targets?
As things stand, Epic has very little in the way of a next big revenue source when Fortnite starts to fade as something new takes its place. That (probably) isn't right around the corner but it will happen eventually. Their bet was on running major digital storefronts; that hasn't worked out. UE will continue to make good money but not anywhere near enough to sustain the company as it is. UE is simply far smaller than something like FN.
This is likely them realizing this in conjunction with what you said. They need a new big revenue source in the pipeline, since digital storefronts won't be it. Whatever that next thing is will need lots of money.
It's funny really. They probably could continued growth had Tim Sweeney just swallowed his pride and accepted the 30% commission rate. Instead, the game has a nearly non-existent prominence on mobile because of it.