Marcus Theatres to debut new cinema technology in Wisconsin

I kind of wonder if they need to film it differently to make this work.

From the article:

Marcus Theatres unveiled new immersive movie theater technology at one of its Wisconsin cinemas.

Marcus Ridge Cinema in New Berlin is the first Marcus Theatres location to debut ScreenX, a 270-degree panoramic viewing experience. Marcus Ridge Cinema's new screen will open Sept. 29 with the film "The Creator."

ScreenX is produced by CJ 4DPLEX. Marcus Theatres already uses CJ 4DPLEX at another theater location. Marcus Gurnee Mills Cinema has a multi-sensory 4DX format screen.

“At CJ 4DPLEX, we are dedicated to pushing the boundaries of cinema and providing moviegoers with unforgettable experiences not available at home,” CJ 4DPLEX America's CEO and president Don Savant said in a press release. “Our ongoing partnership with Marcus Theatres aligns perfectly with this vision, and the opening of the Marcus Ridge Cinema ScreenX auditorium further solidifies our commitment to delivering cutting-edge entertainment.”

ScreenX showcases select sequences of a film on both the left and right-hand sides of the theater auditorium. The Marcus Ridge Cinema location will include 108 recliners and four designated wheelchair spaces. The screen is 45 feet.

“CJ 4DPLEX has been an exceptional partner for us, and we are delighted to expand our collaboration with the introduction of ScreenX at our Marcus Ridge Cinema location,” The Marcus Corp. president, CEO and chairman Greg Marcus said in the release. “This addition allows us to bring the magic of ScreenX technology to our Marcus Theatres guests, enhancing their movie-watching experience with 270-degree, panoramic views.”

Marcus Theatres, the fourth largest movie theater circuit in the country, is a division of Milwaukee-based The Marcus Corp. (NYSE: MCS). It has 79 locations in 17 states.