While Reddit's traffic took a slight hit in the first days of the moderator-led protest, it appears to be bouncing back to near-normal levels.
The bad, although expected news is that according to Similarweb via Gizmodo Reddit traffic is back to pre-protest levels. The caveat is that some of the traffic might still indicate protests, (i.e. John Oliver pics). Most interesting:
However, Similarweb told Gizmodo traffic to the ads.reddit.com portal, where advertisers can buy ads and measure their impact, has dipped. Before the first blackout began, the ads site averaged about 14,900 visits per day. Beginning on June 13, though, the ads site averaged about 11,800 visits per day, a 20% decrease.
For June 20 and 21, the most recent days for which Similarweb has estimates, the ads site got in the range of 7,500 to 9,000 visits, Carr explained, meaning that ad-buying traffic has continued to drop.>>>
Basically the protests are still working. Even the John Oliver ones - reddit has to pay expenses to handle the traffic but are getting fewer revenue in response.
Even if it doesn’t happen now will slowly happen if people keep moving over here and more content is posted and more involvement happens. Keep it up peoples
So is the traffic useful traffic, or is it people lurking on 3rd party apps while those work, commenting about alternatives and popping over to crosspost Reddit's stuff?
This notes a chunk of the increase is the protest posts. What does interaction look like when you take away those and all the bots? Did they make a few more to make up the loss of several hundred thousands of their most invested users? Because bots can't click ads.
I know nobody new is going to join reddit after seeing the headlines and, having joined, the progressively shitty atmosphere makes them less likely to stay
Posts are posts, clicks are clicks, all grist for the mill. From the article:
"traffic is up in subreddits expressing their discontent with photos of Oliver. Traffic to r/pics, for example, is up 564% compared with last month, while traffic to r/Aww is up 152%"
Let’s understand that Reddit has spent over a decade enjoying its status as a world-leading platform while kicking the ‘we’ll figure out how to monetize later’ can down the road. Along the way, some important social questions have arrived and Reddit is still failing to show leadership in this matter. Let me explain:
So that’s what Reddit is supposed to do as a ‘platform.’ What about Reddit as a ‘company?’ Sadly, boardroom shenanigans have pursued Reddit throughout its entire lifecycle. Reddit lost the public-spirited people like Aaron Swartz, and gained trolls, hate groups, and the soap opera that was the Ellen Pao debacle. As Will Durant said: ‘A great civilization is not conquered from without, until it has destroyed itself from within.’
Actions this year by Reddit have pushed it much farther down the path of ‘less user-oriented.’ Worse, public statements and private actions by the company leave nothing to doubt when it comes to their intentions. “We’ll continue to be profit-driven until profits arrive,” Steve Huffman the CEO of Reddit, wrote in a recent AMA.
Spez' decisions have ripped the guts out of Reddit's understood social identity and community intent. Those public statements and private actions by the company I mentioned earlier? They aren’t there to make Reddit a more human-centered place. Monetizing API use won’t increase Reddit’s stature as a ‘a safe space for all viewpoints.’ Like when managers decided to launch the Challenger space shuttle, “the concerns about the O-rings that ultimately led to the explosion were buried in a vast sea of thousands of other decisions … leading up to the ill-fated launch.”
Risks don’t rely on your perspective for existence. “Reality is that which, when you stop believing in it, doesn’t go away,” as Philip K. Dick famously said. This recent Reddit move to monetize APIs creates major cracks in its foundations of digital altruism and human-centered behavior. As I said last year with Twitter: “Twitter has every chance to prove to us that it can be a safe, responsible place for us to interact with our readers if they want to. In the meantime, it’s getting too weird around here. I’m mustering at the life boat station now, in case we must abandon ship.”
Wait until after the proposed changes took effect. A portion of that traffic is due to content creators saving multiple years' worth of their posts before pulling them from the site permanently, and once that's done and they close their accounts, this type of traffic will die. The same applies to redditors trying to save as much content as possible from other people while they still CAN access the site, as a last minute tactic to not lose access to guides, videos, advice etc.. Of course that leads to more interaction with the site - temporarily.
(For example, it took me 3 full days to save and then delete most of my posts and I'm still working through the comments. I currently definitely interact with reddit way more than usual, but this will stop once I'm done and disable my account)
I can not say how big that portion really is tho, but it IS something to keep in mind with the current situation. Not all current traffic is "business as usual".
Interesting.. not surprising the majority don't care. (Admittedly, i only put up with reddit until now because i wasn't aware of the alternatives which the latest foofaraw revealed).
i've fully migrated to kbin (replaced my reddit feeds with kbin rss feeds into miniflux for a completely transparent migration.. like nothing ever happened, except the noise went down along with toxicity and no intrusive ads).
Glad to be here with people who care about their discussion platform.
kbin magazines can be retrieved as an rss feed -- at the bottom of the magazine's web page is the recognizable "rss icon" which contains the url of the rss feed (the icon near the top for lemmy community web pages). i use these rss urls with my miniflux aggregator to group kbin/lemmy magazines/communities into more digestible subject categories -- very useful during this early period when there are multiple magazines for the same topic.
As nice as the kbin webpage looks, even tweaked with the appropriate userscripts, i prefer browsing topics with the minimalistic category oriented UI of miniflux (which works both on the desktop and the mobile device).
You do you. Whatever works best for your life imo. I will no longer browse Reddit, I will never download their app. If a question I google seems to ONLY have a solution on Reddit, I will only view it on browser (old.Reddit, ad blocker, logged out).
You don't have to click on ads to give them money, impressions still count. You can use uBlock Origin, but they'll probably still make money from the traffic as they show off their number of visits to advertisers
There is nothing that'll make me want to go back. Spez burned that bridge, even if 3rd party apps are saved at this point. Fuck that place and fuck their IPO.