The enshittification of the internet follows a predictable trajectory: first, platforms are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. It doesn't have to be this way. Enshittification occurs when companies gobble each other up in an orgy of mergers and acquisitions, reducing the internet to "five giant websites filled with screenshots of text from the other four" (credit to Tom Eastman!), which lets them endlessly tweak their back-ends to continue to shift value from users and business-customers to themselves. The government gets in on the act by banning tweaking by users - reverse-engineering, scraping, bots and other user-side self-help measures - leaving users helpless before the march of enshittification. We don't have to accept this! Disenshittifying the internet will require antitrust, limits on corporate tweaking - through privacy laws and other protections - and aggressive self-help measures from alternative app stores to ad blockers and beyond!
We should get paid a portion of the revenue generated by our collective data along with the ability to opt-out completely. If they our data is a commodity to them we should be able to sell it.
If you wanna fix this, there needs to be more incentive for people to develop open source software. It doesn't have to be created by individuals either. Organizations and nonprofits can be used to make basic services for the Internet, like utilities. Or this could be a government agency. There is already talks of classifying Internet access as a utility instead of leaving it to private ISPs. This would be a step beyond that but could be done first.
Here’s an AI outline because this was actually a good talk:
How Platforms Die
The speaker introduces the concept of platform decay or “enshittification” and how it leads to the death of internet platforms.
He defines platforms as firms like Uber, Amazon, and Facebook that connect users and business customers.
He outlines a 3-stage process called enshittification where platforms:
Are initially good to users
Abuse users to benefit business customers
Eventually abuse business customers to only benefit shareholders
This results in the platform becoming a “pile of shit” that dies.
Facebook Case Study
He uses Facebook as a case study of enshittification’s 3 stages:
Initially attracted users by promising privacy protections and custom feeds
Then broke promises and sold user data to advertisers and flooded feeds with publisher content
Finally, reduced value to users and fees for publishers to extract all value for shareholders
This led to an angry user base and brittle equilibrium
Causes of Enshittification
Lack of Competition
Weak antitrust enforcement has allowed consolidation across industries
Companies can use predatory pricing to undercut competitors
Mergers eliminate competition
Example: Google relying on acquisitions rather than in-house innovation
Unrestricted “Backend Tweaking”
Tech platforms control the algorithms and systems behind their products
They can arbitrarily change these to alter user experiences
e.g. Facebook reducing visibility of publisher content in feeds
Done without transparency, oversight or accountability
Bans on Reverse Engineering
Laws like DMCA 1201 and CFAA criminalize circumventing DRM and terms of service
Makes it illegal to reverse engineer platforms to enable interoperability
Tech companies use IP laws to prevent modding and adversarial interoperability
e.g. Apple using IP laws to prevent iOS modding
Solutions
Strengthen Antitrust Enforcement
Block anti-competitive mergers
Break up existing tech giants
Pass Privacy, Labor and Consumer Protection Laws
Comprehensive federal privacy laws with private right of action
End worker misclassification through gig economy
Apply consumer protection standards to platforms
Allow Adversarial Interoperability
Roll back laws criminalizing modding, reverse engineering
Use government procurement to incentivize open ecosystems
Appoint special masters to oversee platform legal threats
Keep Interoperators in Check
Bind interoperators to the same privacy, fair trading and labor laws
Determined through democratic process vs corporate policy
Conclusion
We need to prepare and spread these policy ideas to capitalize on the next crisis
Efforts are underway to enable a better internet through this approach
The steps to fix this might as well say have Jesus come to life and fix it all... It's depressing, but there is zero chance of any of that happening... Nevermind all of it.
Our best bet is for consumers to fight back with their wallets, but people are on average too stupid to even understand how they are being fleeced. We're fucked.
Thanks. Here's a slightly easier to read on mobile non-monospace paste:
How Platforms Die
The speaker introduces the concept of platform decay or “enshittification” and how it leads to the death of internet platforms.
He defines platforms as firms like Uber, Amazon, and Facebook that connect users and business customers.
He outlines a 3-stage process called enshittification where platforms:
Are initially good to users
Abuse users to benefit business customers
Eventually abuse business customers to only benefit shareholders
This results in the platform becoming a “pile of shit” that dies.
Facebook Case Study
He uses Facebook as a case study of enshittification’s 3 stages:
Initially attracted users by promising privacy protections and custom feeds
Then broke promises and sold user data to advertisers and flooded feeds with publisher content
Finally, reduced value to users and fees for publishers to extract all value for shareholders
This led to an angry user base and brittle equilibrium
Causes of Enshittification
Lack of Competition
Weak antitrust enforcement has allowed consolidation across industries
Companies can use predatory pricing to undercut competitors
Mergers eliminate competition
Example: Google relying on acquisitions rather than in-house innovation
Unrestricted “Backend Tweaking”
Tech platforms control the algorithms and systems behind their products
They can arbitrarily change these to alter user experiences
e.g. Facebook reducing visibility of publisher content in feeds
Done without transparency, oversight or accountability
Bans on Reverse Engineering
Laws like DMCA 1201 and CFAA criminalize circumventing DRM and terms of service
Makes it illegal to reverse engineer platforms to enable interoperability
Tech companies use IP laws to prevent modding and adversarial interoperability
e.g. Apple using IP laws to prevent iOS modding
Solutions
Strengthen Antitrust Enforcement
Block anti-competitive mergers
Break up existing tech giants
Pass Privacy, Labor and Consumer Protection Laws
Comprehensive federal privacy laws with private right of action
End worker misclassification through gig economy
Apply consumer protection standards to platforms
Allow Adversarial Interoperability
Roll back laws criminalizing modding, reverse engineering
Use government procurement to incentivize open ecosystems
Appoint special masters to oversee platform legal threats
Keep Interoperators in Check
Bind interoperators to the same privacy, fair trading and labor laws
Determined through democratic process vs corporate policy
Conclusion
We need to prepare and spread these policy ideas to capitalize on the next crisis
Efforts are underway to enable a better internet through this approach
We need a way to make sure that the internet can't be owned, physically.
We need some kind of easy to use and fast and robust open source alternate internet that we can all use.
Something that somehow costs nothing to run, that has enough storage and bandwidth for everyone and everything.
Something that has interoperability built in. Every platform should confirm to openid or openauth or activitypub or something like that.
And you know what? we have the technology!
We all have spare devices lying around. Old PC's, old laptops, old phones - they could all be running some kind of node in a distributed platform of some kind of open source AWS equivalent, and let anyone host anything and post anything without getting ad-raped or data stolen.
It's a pipe dream of mine, and I'm sure others... but with a will and a movement we could just take it all back, all at once.
The result you may get then is "I am... Locutus of Enshittification. Resistane... is futile. You life, as it has been... is over. From this time forward... you will service... us" which may make you go "Lock on and file all weapons on full!'
That was such a great video. I highly recommend everybody listen to it (there is no visual presentation so listening is enough). Great content, great delivery.
I tried to find the video on PeerTube, from the end users perspective I think we should encourage others to choose community over corporate and use platforms like PeerTube to post these videos instead of YouTube (Alphabet).
Just because you don't know what they are called today doesn't mean those sites stopped existing. Shock and gore sites have been part of the Internet for a long time because they fill a human desire, same as porn and gambling and anything that makes your brain think you're being naughty enough to hand out that sweet dopamine reward.
I can't possibly imagine the kind of person that would think watching people die is somehow on par with whacking off, and gambling? I mean did you really just compare whacking it and playing slots in Vegas to watching someone get killed?
What are you talking about? The internet is full of people being mangled in Ukraine or shot in police footage . If anything there is more death online now than before.