The smartphone market and general economy have slowed down post-pandemic, and Apple is reacting with a lower raise for employees in 2023 versus 2022.
Apple reduces raises given to retail employees after weak iPhone quarter::The smartphone market and general economy have slowed down post-pandemic, and Apple is reacting with a lower raise for employees in 2023 versus 2022.
The most valuable company in history with a market cap of $2.96 TRILLION dollars is screwing their employees to save an otherwise negligible amount of cash? Steve Jobs would be proud.
At least when Jobs was being a tyrant there was proper innovation. Really try and remember the shit they put out at his prime. Shit was timeless. And all still had acceptable pricing relatively speaking.
I love how the title is that they’re lowering raises after a bad quarter, but then say that they’re going back to their normal raise structure they have always had and that 2022 was a higher than normal raise year because they raised the minimum wage by 10% on top of higher raises due to higher inflation.
They didn’t lower the minimum raise retail employees can get, they just lowered the maximum raise they could.
The other important part here is that inflation is lower this year than last. So the extra high raises last year may have helped keep up but aren’t needed as much.
As far as I can tell there’s no direct relationship between iPhone sales and the change in raises. If anything I’d expect low sales to lead to layoffs or closing stores.
Of course the last quarter was weaker, a new iPhone is about to drop, people are waiting for that. Penalising retail employees is harsh given they can’t do much it.